From adversity to advocacy | Chris Greco - S.O.S. #201

In today’s episode, we sit down with Chris Greco — a dedicated father, husband, and executive performance coach whose journey is as inspiring as it is instructive. Known for his unwavering faith, grit, and perseverance, Chris brings a boundless energy and a core-values approach that has helped transform both people and organizations.

Chris shares his experiences leading high-stakes turnarounds, including his role as CEO in 2023, where he revitalized a struggling retail tech company — saving jobs and delivering investor returns in under four years. Praised by a former food industry CEO as someone who “took a company from nothing and turned it into an industry-wide success,” Chris’s story is one of resilience and results.

We also dive into earlier milestones, like the $1.3 billion exit he led as the sales and marketing head in 2016 at a mobile tech provider, and his pivotal 2008 go-to-market strategy during Apple’s landmark launch era, which brought in 1,000+ new subscribers daily. With leadership experience at AT&T, Location Labs, Symantec, and Avast, Chris offers powerful insights into what it really takes to grow businesses in competitive markets.

Through it all, Chris remains grounded in his belief that trust, people, and purpose-driven leadership are the pillars of any thriving team — whether in the boardroom or at home.

What You’ll Learn:
 • How faith and values fuel Chris’s leadership style
 • Lessons from turning around a company during tough times
 • Strategies for scaling growth in tech and telecom industries
 • Why trust and vision are non-negotiables in high-performing teams
 • The mindset shifts that separate good leaders from great

He is also the author of 8 Steps to Overcoming Adversity, a Maxy Award Winner book that Admiral Bill Owens called “Faith-based advice underscored by a powerful story of suffering and perseverance.”

Connect with Chris - https://www.grecospeaks.com/about